Live Company
Sports & Entertainment
ABOUT US OUR PORTFOLIO Leading Commercial, Sponsorship, Project Management and Event Delivery Agency
Innovative &
Creative Solutions
OUR PORTFOLIO Bespoke marketing, logistics and production solutions that drive results
Immersive Brand
OUR PARTNERS Bespoke brand experiential activities designed to showcase & create brand advocacy
Destination Events
& Festivals
CONNECT WITH US Vibrant and authentic content driven local and international events and
programmes designed to showcase destinations
About Us

Live Company Sports & Entertainment

Creating and executing world class experiences within the sports, entertainment and lifestyle sectors.

Live Company Sports & Entertainment (Pty) Ltd is a division of the AIM-listed Live Company Group PLC (LVCG) – a live events and entertainment group based in the UK.

Live Company Sports & Entertainment (LCSE) is a global events business that creates and executes world-class experiences within the sports, entertainment and lifestyle sectors. With more than 100 years collective experience, the team (previously known as WorldSport South Africa), have been synonymous with unique and lasting sponsorship, activation and experiential properties including the Volvo Ocean Race and ITU Triathlon World Cups staged in Cape Town and Abu Dhabi, Stellenbosch Wine Festivals and the FIA World Rallycross Championship – to name a few. Under the Live Company Sports & Entertainment brand, the team will focus on Rights Commercialisation, Project Management and Project Delivery Agency for a defined portfolio of projects, both in South Africa and abroad.

About Us
Our Portfolio


Live Company Sports & Entertainment delivers world-class, vibrant and authentic content driven local and international events and experiences alongside strategic Sponsorship and Commercial activities which drive results.

Our Portfolio
Our Team
Our Team


Our team’s experience spans across 25 years of commercial relationships and project delivery under the WorldSport banner. Still together as Live Company Sports & Entertainment, the same skills and expertise remain dedicated to creating and executing innovative, brand-building concepts and experiences that drive brand advocacy, participation and event tourism.

1. David Ciclitira

David Ciclitira

Chairman Live Company Group

Chairman and founder of Live Company Group and Parallel Contemporary Art, David has over 35 years’ experience in global satellite broadcasting, sports, music sponsorship and arts landscape. As a passionate art collector, he founded and launched the Global Eye Programme in 2009, enabling emerging contemporary artists to exhibit their art globally. His experience includes the World Cup of Golf, PGA European Tour, START Art Fair and more than 40 Global Eye Exhibitions on 3 continents.

2. Bruce Parker-Forsyth

Bruce Parker-Forsyth


Founder and CEO of WorldSport (now LCSE), committed to creating lasting relationships between brands, key stakeholders and cities by applying 30 years’ experience in sports tourism development, strategy development, commercialisation and sponsorships. Bruce has worked closely with the City of Cape Town to deliver some of the Cities major events including the 2010 FIFA Fan Fest Cape Town, 7 editions of the Volvo Ocean Race Cape Town Stopover and 3 editions of the ITU World Triathlon Series Cape Town.

Carlos das Neves

Carlos das Neves

Finance & Company Secretary

Qualified Chartered Accountant with 20 years’ experience as Financial Director in the Event Management and Marketing Industry. Carlos was part of successfully growing operations in South Africa and the UAE, working across events such as the J&B Met, Gun Run, Berg River Canoe Marathon, Vodacom Durban July, Volvo Ocean Race (CT & Abu Dhabi), Pick n Pay Cape Town Cycle Tour, Stellenbosch Wine Festival, Knysna Oyster Festival, ITU World Triathlon Series (CT & Abu Dhabi).

Jenni Liefeldt

Jenni Liefeldt

Director: Client Service

An experienced Client Service Director with more than 20 years’ experience working in the events services industry. Jenni is skilled in sponsorship sales, B2B marketing and sponsorship activation. As a strong business development professional, Jenni has fostered many relationships with clients and stakeholders while working on events such as the BT Global Challenge, Vodacom Durban July, Odzala Discovery Camps 52 Super Series Cape Town and FIA World Rallycross Cape Town – to name a few.

Our Team
Our Team
Our Partners


Our Partners
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