Live Company Sports & Entertainment
Creating and executing world class experiences within the sports, entertainment and lifestyle sectors.
Live Company Sports & Entertainment (Pty) Ltd is a division of the AIM-listed Live Company Group PLC (LVCG) – a live events and entertainment group based in the UK.
Live Company Sports & Entertainment (LCSE) is a global events business that creates and executes world-class experiences within the sports, entertainment and lifestyle sectors. With more than 100 years collective experience, the team (previously known as WorldSport South Africa), have been synonymous with unique and lasting sponsorship, activation and experiential properties including the Volvo Ocean Race and ITU Triathlon World Cups staged in Cape Town and Abu Dhabi, Stellenbosch Wine Festivals and the FIA World Rallycross Championship – to name a few. Under the Live Company Sports & Entertainment brand, the team will focus on Rights Commercialisation, Project Management and Project Delivery Agency for a defined portfolio of projects, both in South Africa and abroad.
OUR TEAM
Our team’s experience spans across 25 years of commercial relationships and project delivery under the WorldSport banner. Still together as Live Company Sports & Entertainment, the same skills and expertise remain dedicated to creating and executing innovative, brand-building concepts and experiences that drive brand advocacy, participation and event tourism.
David Ciclitira
Chairman Live Company Group
Chairman and founder of Live Company Group and Parallel Contemporary Art, David has over 35 years’ experience in global satellite broadcasting, sports, music sponsorship and arts landscape. As a passionate art collector, he founded and launched the Global Eye Programme in 2009, enabling emerging contemporary artists to exhibit their art globally. His experience includes the World Cup of Golf, PGA European Tour, START Art Fair and more than 40 Global Eye Exhibitions on 3 continents.
Bruce Parker-Forsyth
Managing Director
Founder and CEO of WorldSport (now LCSE), committed to creating lasting relationships between brands, key stakeholders and cities by applying 30 years’ experience in sports tourism development, strategy development, commercialisation and sponsorships. Bruce has worked closely with the City of Cape Town to deliver some of the Cities major events including the 2010 FIFA Fan Fest Cape Town, 7 editions of the Volvo Ocean Race Cape Town Stopover and 3 editions of the ITU World Triathlon Series Cape Town.
Carlos das Neves
Finance & Company Secretary
Qualified Chartered Accountant with 20 years’ experience as Financial Director in the Event Management and Marketing Industry. Carlos was part of successfully growing operations in South Africa and the UAE, working across events such as the J&B Met, Gun Run, Berg River Canoe Marathon, Vodacom Durban July, Volvo Ocean Race (CT & Abu Dhabi), Pick n Pay Cape Town Cycle Tour, Stellenbosch Wine Festival, Knysna Oyster Festival, ITU World Triathlon Series (CT & Abu Dhabi).
Jenni Liefeldt
Director: Client Service
An experienced Client Service Director with more than 20 years’ experience working in the events services industry. Jenni is skilled in sponsorship sales, B2B marketing and sponsorship activation. As a strong business development professional, Jenni has fostered many relationships with clients and stakeholders while working on events such as the BT Global Challenge, Vodacom Durban July, Odzala Discovery Camps 52 Super Series Cape Town and FIA World Rallycross Cape Town – to name a few.
Phillip Mkorongo
Director: Commercial
Phillip is a seasoned sport business professional with more than 10 years’ experience in delivery of major events in Cape Town. He has extensive experience supporting business & commercial development teams in crafting turnkey event communication solutions for major sporting and lifestyle events that deliver on socio-economic, destination marketing and brand marketing objectives for destinations, rights holders and major corporations. Some of the projects he has worked on include Volvo Ocean Race Cape Town Stopover, the International Triathlon Union (ITU) World Triathlon Series in Cape Town and Abu Dhabi, to name a few.
Nadia Genis
Director: Projects
A passion for team development has underpinned nearly 20 years’ experience in event delivery, marketing and communications, customer relations, event operations and logistics management. Qualifications in Marketing and Public Relations and a passion for project management and exceptional brand experiences has led to a career filled with multi-faceted opportunities in non-profit fundraising, hospitality and commercial projects including the Women’s World Cup of Golf, Absa Cape Epic, ITU Triathlon World Cup Cape Town, Stellenbosch Wine Festival, Volvo Ocean Race and FIA World Rallycross Championship Cape Town.
Abbi de Bruyns
Client Service Manager: Project Campaigns
A dedicated Client Service Manager with a Bachelor of Technology in Event Management from the Cape Peninsula University of Technology and 8 years’ experience in client service and sponsorship rights delivery. Abbi joined the company at the end of 2012 and works closely with all departments to ensure that clients’ engagements are delivered with the highest level of quality and professionalism. Abbi has built great relationships with our partners on projects like the Vodacom Durban July, Pick n Pay Cape Town Cycle Tour, Volvo Ocean Race Cape Town and Abu Dhabi Stopovers, Knysna Oyster Festival and the Stellenbosch Wine Festival.
Candice Arendse
Marketing Manager: Project Campaigns
A passion for creating and delivering unique campaigns and building lasting relationships between brands and customers courses through Candice’s veins. Qualifications in Marketing Management and Social Media alongside nearly 10 years of experience in Experiential Marketing and Event Marketing has led to a career filled with opportunities in social media management, project management, show production and marketing management for major local and international projects – including The J&B Met, Volvo Ocean Race Cape Town, ITU World Triathlons Cape Town and Abu Dhabi, Stellenbosch Wine Festival and the START.art Fair UK.
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